The Game Boy Advance (GBA) is a handheld videogame console developed, manufactured and marketed by Nintendo. It is one of the latest in the Game Boy series of consoles, and the successor to the popular Game Boy Color. It was released in Japan on March 21, 2001, in North America on June 11, 2001, in Europe on 22nd June 2001, and in China on June 8, 2004. Its codename during development was Project Atlantis.